E Commerce is the tools package built into your website that provides the virtual shopping cart for your customers to shop online. It is not the same thing as a merchant account. You can have e-commerce (tools) set up on your website, but not have a merchant account to actually collect the money from your customer.
There's a variety of ways to set up E-Commerce on a website, but having something user-friendly and tools that simplify and streamline shopper experience will keep them coming back to you. The right tools, such as wish lists, emailing to a friend and more will let your customers enjoy their online shopping experience and increase your sales.
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